quintly combining academic and practical analytics approaches

Analytics provider partnering up with Swiss communications research institute.

The social media analytics provider quintly, announces a collaboration with the Research Institute for the Public Sphere and Society (fög) of the University of Zurich. Working together with Daniel Vogler, researcher in the fields of corporate reputation management, crisis communication and CSR, quintly aims to combine analytics approaches from both business and academic perspectives.

With a goal to provide both clients and the industry with valuable knowledge, quintly formulated five ideas on how to create better social media analyses in partnership with the research institute. This first paper presents various thought-starters for social media marketers, giving them helpful tips to enhance their analytics processes.

“With quintly, we found a great partner for combining our academic research with a business oriented perspective. It’s a great opportunity for sharing valuable insights for all social media marketers, helping them to get the most out of their marketing efforts.” 

Daniel Vogler, researcher at the Research Institute for the Public Sphere and Society

quintly will continue to strengthen their partnerships by providing social media marketers with the knowledge to optimize their strategies by combining theory and practice. The analytics provider also recently announced to deepen their studies and analyses further, showing a strong commitment to educate the market. To stay up to date, please follow the quintly blog: www.quintly.com/blog/

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.

quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The company now employs 25 people in Germany, the US and Mexico, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Mexico with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.

To find more information about the story behind quintly, please visit https://www.quintly.com/about.