Posts containing emojis receive higher interactions 💪🏽

Instagram emoji study analyzes 22,000 profiles and 6.2 million posts and gives insights into the use of emojis.

Main Findings: 56% of analyzed profiles used emojis in 2016; Emojis equally often used in images and videos; Emojis bring 17% higher interaction rates; Study also reveals the 10 most frequently used emojis.

Social Media Analytics provider quintly just published their first Instagram emoji study, which analyzes 22,000 profiles and 6.2 million posts. The company was able to reveal that emojis are omnipresent, with a strongly increasing trend. Additionally, the conducted research showed that posts containing emoticons receive significantly higher interactions.

“Emojis are part of our everyday life. For us at quintly it was important to analyze a big data set of Instagram posts in order to receive an idea if the use is beneficial for businesses or not. These insights can be highly helpful for marketers on Instagram.”

comments quintly CEO and Co-Founder Alexander Peiniger 

To make the study easy to follow, quintly went step by step deeper into the analysis. First, the average of all profiles is analyzed and shows how often emojis are used. Then, quintly dives deeper into the emoji use of video and image posts. In order to reveal even more meaningful data, the analytics provider analyzes the amount of interactions on posts with and without emojis.

Six different sized groups help the reader to apply all findings to their own profile and learn how the use of emojis influences the amount of received interactions. It will be particularly interesting to see if posts containing emojis will continue to be strongly favored as this study revealed. For more information or a free quintly trial please visit:

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.

quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The company now employs 25 people in Germany, the US and Mexico, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Mexico with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.

To find more information about the story behind quintly, please visit