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Biggest profiles lose interactions on Twitter

Interactions on smaller profiles remain unchanged

Main findings: Significant drop in interactions for biggest profiles analyzed, rising interactions for smaller profiles, number of tweets remain unchanged, declining follower growth since last year.

The social media analytics provider quintly published a Twitter study analyzing 30,000 Twitter profiles during the first half of 2016. The analytics company reveals changes that are relevant for businesses which market on the micro-blogging service. While interactions for the biggest profiles analyzed dropped by 58% comparing H1 of 2015 with the present year, smaller profiles tend to receive more interactions than they used to.

"The different aspects analyzed such as tweet frequency, interaction rate and follower growth enable readers of our study not only to see developments but also allow to draw conclusions of what that means for their business. We found that the biggest profiles need to endure a high follower loss, whereas smaller profiles seem to be able to benefit from Twitter."

comments quintly’s Communications Manager Julian Gottke

To make this study easy to interpret quintly chose the most important metrics such as number of tweets, growth rate and interactions rate and discussed the outcomes briefly. By clustering the analyzed profiles in six differently sized groups the study is applicable for every marketer.

The data published can help marketers to optimize their activities on Twitter in order to benefit from it. For more information or a free trial of the social media analytics solution please visit: https://www.quintly.com

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.

quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The company now employs 25 people in Germany, the US and Mexico, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Mexico with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.

To find more information about the story behind quintly, please visit https://www.quintly.com/about.