US Presidential Elections: Sanders outperforming Clinton regarding Twitter interactions
The social media analytics provider quintly just revealed findings regarding the Twitter performance of Hillary Clinton and Bernie Sanders. For the last six months the data shows that Clinton has a significantly higher, still steadily growing, amount of followers but receives 30% less interactions on the average tweet.
The article shows the different dynamics behind Clinton’s and Sander’s social media appearances. While both started off in very different positions, the growth of their profiles is largely the same as they could each gain around one million additional followers. To link online and offline, the social media analytics company correlated social media data and approval ratings. In this second post of their presidential elections blogging series these findings differ between the two democrats.
With social media analytics it becomes much easier to detect parallels between the offline and the online world and it is really interesting to see how this also affects the upcoming presidential elections.
Through its US Presidential Elections blogging series quintly applies competitive social media analytics to a compelling example and makes the topic accessible for a broader audience. For Facebook live stats during debates, quintly offers a free tool to identify developments real time. For more information on the tool or a free trial, just visit https://www.quintly.com.
Download PDFDownload PDF
quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.
quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.
The company now employs 25 people in Germany, the US and Mexico, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Mexico with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.
To find more information about the story behind quintly, please visit https://www.quintly.com/about.