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quintly reveals Pinterest Interaction Study Q3 2015

Recipes and product Pins receive highest amount of Re-Pins

The latest Pinterest study, published by the social media analytics provider quintly, reveals Pins which received the highest amount of shares in Q3. ‘Recipes’ and ‘Product Pins’ outperformed other Pin-types such as “Regular” and “App” Pins in the average amount of shares (re-pins). As well as that quintly shows which Pins are published by brands most frequently. Knowing that, marketers are able to check their own posting patterns and adjust their own strategy to achieve more re-pins and thus amplify their reach.

These kind of studies are a great way to share our knowledge with businesses who want to benefit from the possibilities in the social web. This study specifically enables brands and agencies to optimize their own posting patterns in order to use Pinterest to the fullest

, comments CEO and Co-Founder Alexander Peiniger

As the lifetime of a Pin is considered to be more than three months (compared to Twitter 24 minutes) it is essential to know how to achieve a higher amount of shares on Pinterest for a sustainable long-term strategy. The metrics chosen by quintly focus on the essential numbers for marketing on Pinterest. As quintly analyzed more than 200 major brands, readers get a good view into the strategy of the most successful players on Pinterest.

Pinterest is known as a huge traffic driver in E-Commerce and this study helps brands adjacent to this sector to benefit from the visual social bookmarking service. After launching Pinterest Analytics three weeks ago the social media analytics provider published the second Pinterest study, showing the capability of its own Pinterest analytics. For more information or a free trial please visit: https://www.quintly.com/pricing/.

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.

quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The company now employs 25 people in Germany, the US and Mexico, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Mexico with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.

To find more information about the story behind quintly, please visit https://www.quintly.com/about.