Integrate Social Media KPIs to your Klipfolio Dashboard
Cologne 1st June - Now it is possible to integrate quintly social media analytics data in the business intelligence tool Klipfolio. This gives marketers the possibility to identify dependencies between social media and conventionally used KPI’s. Many businesses are investing increasingly high financial resources in social media but many lack in measuring money spent. With this integration marketers are able to see website performance, leads and sales numbers and social media performance in one dashboard.
quintly CTO, Frederik Peiniger, explains the benefits of the integration: “Looking at data from Social Media and other fields such as sales and website traffic can unveil great insights. This is why we believe offering integrations with existing business intelligence tools is crucial. As one of the first integrations we are happy to show step by step how to integrate our API with Klipfolio.”
Website KPI’s are related to social media activities but the integration lacks. Dashboards and reports across different disciplines are necessary for companies to pay enough attention to all online activities. This exemplary use case by quintly and Klipfolio, shows that valuable results are created through combining social media KPI’s with business intelligence data from other sources. Cause and effects are noticeable at a glance and strategies can be adjusted based on this.
To allow clients of both tools to easily create holistic reports on performance, quintly created a very detailed how-to blogpost. After going through the guide, every marketer will be able to utilize the integration and the possibilities mentioned.
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quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.
quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.
The company now employs 25 people in Germany, the US and Mexico, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Mexico with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.
To find more information about the story behind quintly, please visit https://www.quintly.com/about.