Facebook Adjusts “Total Fan Count” Metric - Downturn of up to 4% for fanpage admins
quintly analyzes the effects for page admins
25 MARCH 2015, COLOGNE, GERMANY
SummaryThe social media analytics provider quintly analyzes the Facebook metric change for the "Total Fan Count". With this metric change Facebook does not count deactivated and inactive accounts anymore. Through this change pages lost up to 4% of their fans in the last 14 days.
Cologne, Germany 25th March 2015. Beginning from the 13th March Facebook changed its “Total Fan Count Metric”, with the effect that almost every Facebook Fan page claimed a loss of their amount of likes. With this metric change Facebook does not count deactivated and inactive accounts anymore. Accounts are considered to be inactive when they did not log in the social network for more than six months. Pages with less than 1 Million likes lost 3% and Bigger Pages on average 4%.
Sources, such as Techcrunch, informed their readership of an upcoming loss two weeks ago. The social media analytics provider quintly published several updates on their Twitter and Facebook-Pages showing the “current status” of the metric change. Now, as the metric change seems to be completed, quintly published a study on their blog showing the effects.
The study may interest digital marketers as they want to understand the numbers and its effects on upcoming decision-making. As the total fan count affects the interaction rate of facebook pages, numbers will change in the next weeks, without changes made from the fan page admin. The maybe predicted effect in one or two weeks time be that the interaction rate increase. quintly announced that they will publish a follow up study regarding this phenomenon when the effects are tangible.
quintly is a professional social media analytics solution to track & compare the performance of Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.
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quintly is a web-based social media analytics tool that helps users track and benchmark their performance against their competitors’. In this way customers can steadily optimize their social media strategy.
quintly was founded in Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is headquartered in Cologne, Germany now since 2012. Having started off as a duo with the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. Now, quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and blogs through RSS feeds. The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in 60 countries. After three years in business, last year quintly expanded internationally and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. With an international team quintly strives to share their analytics expertise with their clients and through excellent service help them excel in their social media strategies.