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530% more comments on Facebook Native Videos

Main findings: On average higher interactions for Facebook native videos, majority of video posts are Facebook native videos and receive significantly more comments.

The social media analytics provider quintly published its latest study in which they analyzed 187,000 Facebook profiles and over 7.5 million Facebook posts in the period of January - July 2017. Main finding of the study is that Facebook's own video format is the predominant video format on the social network with  92% of the analyzed profiles used at least one native video in their campaigns. Another important finding is that Facebook native videos received 530% more comments on average than YouTube videos.

"The continuous rise of Facebook’s native videos didn’t stop since our latest study. No other video type is so prevalent on the social network as Facebook’s own format. In all of our analyzed sections - be it in terms of shares or comments - it always outperformed the other established video sources like YouTube or Vimeo. This indicates a strong focus by Facebook on their own video format.

comments quintly’s Digital Communications Manager Nils Herrmann

quintly's study also provides a number of other insights into the use of videos on Facebook. Besides a 477% higher average share rate for Facebook native videos, a 168% higher average interaction rate for Facebook native videos than for YouTube videos was detected. Analyzing this data in-depth can be useful for adapting network related trends in the usage of videos on Facebook and eventually applied to their own Facebook strategy.

These findings can also be seen as how-to-guide for social media marketers. For more information on quintly or a free trial of the social media analytics solution please visit: https://www.quintly.com

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.

quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.

To find more information about the story behind quintly, please visit https://www.quintly.com/about.