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Posts containing emojis receive higher interactions 💪🏽

Instagram emoji study analyzes 22,000 profiles and 6.2 million posts and gives insights into the use of emojis.

Main Findings: 56% of analyzed profiles used emojis in 2016; Emojis equally often used in images and videos; Emojis bring 17% higher interaction rates; Study also reveals the 10 most frequently used emojis.

Social Media Analytics provider quintly just published their first Instagram emoji study, which analyzes 22,000 profiles and 6.2 million posts. The company was able to reveal that emojis are omnipresent, with a strongly increasing trend. Additionally, the conducted research showed that posts containing emoticons receive significantly higher interactions.

“Emojis are part of our everyday life. For us at quintly it was important to analyze a big data set of Instagram posts in order to receive an idea if the use is beneficial for businesses or not. These insights can be highly helpful for marketers on Instagram.”

comments quintly CEO and Co-Founder Alexander Peiniger 

To make the study easy to follow, quintly went step by step deeper into the analysis. First, the average of all profiles is analyzed and shows how often emojis are used. Then, quintly dives deeper into the emoji use of video and image posts. In order to reveal even more meaningful data, the analytics provider analyzes the amount of interactions on posts with and without emojis.

Six different sized groups help the reader to apply all findings to their own profile and learn how the use of emojis influences the amount of received interactions. It will be particularly interesting to see if posts containing emojis will continue to be strongly favored as this study revealed. For more information or a free quintly trial please visit: https://www.quintly.com

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their performance against their competitors’. In this way customers can steadily optimize their social media strategy.

quintly was founded in Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is headquartered in Cologne, Germany now since 2012. Having started off as a duo with the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. Now, quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and blogs through RSS feeds. The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in 60 countries. After three years in business, last year quintly expanded internationally and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. With an international team quintly strives to share their analytics expertise with their clients and through excellent service help them excel in their social media strategies.