US Presidential Elections: Trump as clear Republican Winner in Social Media

The social media analytics provider quintly just revealed findings regarding the performance of the leading Republican candidates on Twitter. Far ahead of Marco Rubio and Ted Cruz, Donald Trump does not only have a significantly higher number of followers, but is also achieving more than four times the interactions of his competitors.

The analysis furthermore shows that the kickoff of the primaries in Iowa boosted the follower count of the two candidates that are lagging behind. But while Rubio comes to around 1.2 million and Cruz to around 800,000 followers, Trump is clearly leading with more than 6 million in late February 2016. Since mid-December, his average number of interactions per tweet has been higher than the interactions of either of his competitors on any given day.

It has become much easier to track political digital communication with social media analytics. Through competitive benchmarking, it is now possible to actively compare different competitors and thus draw new relevant conclusions.

Alexander Peiniger, CEO and co-founder of quintly

With the coverage of the US presidential elections, quintly is continuously contributing to a better understanding of the dynamics between politics and social media. It shows a substantial case that makes social media analytics more vivid. For Facebook live stats during debates, quintly offers a free tool to identify developments real time. For more information on the tool or a free trial, just visit https://www.quintly.com.

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.

quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.

To find more information about the story behind quintly, please visit https://www.quintly.com/about.