quintly reveals Pinterest Interaction Study Q3 2015
Recipes and product Pins receive highest amount of Re-Pins
The latest Pinterest study, published by the social media analytics provider quintly, reveals Pins which received the highest amount of shares in Q3. ‘Recipes’ and ‘Product Pins’ outperformed other Pin-types such as “Regular” and “App” Pins in the average amount of shares (re-pins). As well as that quintly shows which Pins are published by brands most frequently. Knowing that, marketers are able to check their own posting patterns and adjust their own strategy to achieve more re-pins and thus amplify their reach.
These kind of studies are a great way to share our knowledge with businesses who want to benefit from the possibilities in the social web. This study specifically enables brands and agencies to optimize their own posting patterns in order to use Pinterest to the fullest
As the lifetime of a Pin is considered to be more than three months (compared to Twitter 24 minutes) it is essential to know how to achieve a higher amount of shares on Pinterest for a sustainable long-term strategy. The metrics chosen by quintly focus on the essential numbers for marketing on Pinterest. As quintly analyzed more than 200 major brands, readers get a good view into the strategy of the most successful players on Pinterest.
Pinterest is known as a huge traffic driver in E-Commerce and this study helps brands adjacent to this sector to benefit from the visual social bookmarking service. After launching Pinterest Analytics three weeks ago the social media analytics provider published the second Pinterest study, showing the capability of its own Pinterest analytics. For more information or a free trial please visit: https://www.quintly.com/pricing/.
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quintly is a web-based social media analytics tool that helps users track and benchmark their performance against their competitors’. In this way customers can steadily optimize their social media strategy.
quintly was founded in Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is headquartered in Cologne, Germany now since 2012. Having started off as a duo with the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. Now, quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and blogs through RSS feeds. The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in 60 countries. After three years in business, last year quintly expanded internationally and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. With an international team quintly strives to share their analytics expertise with their clients and through excellent service help them excel in their social media strategies.