quintly reveals most engaging post types on Facebook

Cologne, September 13 - A Facebook study that shows which are the highest interaction driving post types has just been released by quintly, the social media analytics provider. As increasingly more businesses ramp up their content marketing efforts, reaching the right audience is getting more and more important. The study helps marketers to share content more effectively by understanding which post types are most engaging and which are less compelling for the audience.

“As timelines are getting more crowded every day, it is essential to choose the correct post type to unlock the potential your posts have. The stats we analyzed underline the relevance of attention-grabbing images in social media strategies once again„ comments quintly CEO and co-founder Alexander Peiniger

The study starts by showing the most frequently posted types, then steps deeper into the analysis into the amount of interactions these different posts have received.

Main takeaways are that links are posted most frequently, even though interactions are significantly lower than on images or videos. Thus companies have to be confident in their strategy and ensuing posting patterns. If the main goal is to receive higher engagement, posting links might not be optimal. Additionally, marketers will be able to see the development of the past and can identify trends for the future. The analysis is based on a sample set of 100,000 Facebook pages and more than 8 Million posts from the period of June 2014 to June 2015.

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About quintly

quintly is a web-based social media analytics tool that helps users track and benchmark their social media performance against their competitors, empowering clients to take better data-based decisions and optimize their social media strategy.

quintly was founded in the small town of Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is now headquartered in Cologne, Germany since 2012. Having started off as a small team under the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. quintly's clients can track Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in over 60 countries. After three years in business, quintly expanded internationally in 2014 and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. Besides providing an advanced analytics tool, quintly's international team also shares its expertise through publishing in-depth studies and social media data analyses regularly.

To find more information about the story behind quintly, please visit https://www.quintly.com/about.