Integrate Social Media KPIs to your Klipfolio Dashboard
Cologne 1st June - Now it is possible to integrate quintly social media analytics data in the business intelligence tool Klipfolio. This gives marketers the possibility to identify dependencies between social media and conventionally used KPI’s. Many businesses are investing increasingly high financial resources in social media but many lack in measuring money spent. With this integration marketers are able to see website performance, leads and sales numbers and social media performance in one dashboard.
quintly CTO, Frederik Peiniger, explains the benefits of the integration: “Looking at data from Social Media and other fields such as sales and website traffic can unveil great insights. This is why we believe offering integrations with existing business intelligence tools is crucial. As one of the first integrations we are happy to show step by step how to integrate our API with Klipfolio.”
Website KPI’s are related to social media activities but the integration lacks. Dashboards and reports across different disciplines are necessary for companies to pay enough attention to all online activities. This exemplary use case by quintly and Klipfolio, shows that valuable results are created through combining social media KPI’s with business intelligence data from other sources. Cause and effects are noticeable at a glance and strategies can be adjusted based on this.
To allow clients of both tools to easily create holistic reports on performance, quintly created a very detailed how-to blogpost. After going through the guide, every marketer will be able to utilize the integration and the possibilities mentioned.
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quintly is a web-based social media analytics tool that helps users track and benchmark their performance against their competitors’. In this way customers can steadily optimize their social media strategy.
quintly was founded in Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is headquartered in Cologne, Germany now since 2012. Having started off as a duo with the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. Now, quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and blogs through RSS feeds. The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in 60 countries. After three years in business, last year quintly expanded internationally and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. With an international team quintly strives to share their analytics expertise with their clients and through excellent service help them excel in their social media strategies.